Adidas launches the new Supercourt as part of their “Home of Classics”, which includes the most iconic adidas Original’s white leather sneakers. 

White sneakers are a classic. They are our blank canvas. But a sneaker that’s left pristine is a sneaker that has no story to tell.

We collaborated with singer Sevdaliza as well as artists and dancers who tell a story that celebrates freedom through the imperfect and the unpolished, the need to unapologetically get out there and get messy, the search for inspiration through real-life experiences.

Walk that walk and make every step count.

Client
Adidas

Agency
Zalando ZMS

Creative Director: Irene Kugelmann
Art Director: Vivian Schwab, Sarah Hegyesy, Louise Canham
Copywriter: Luke Atcheson
Director: Sergi Castella

Date
December 2018