ASICS Tiger re-releases one of their more obscure and iconic Gel-Mai from the 90’s in the original black and white combo and in black.

We took our visual inspiration from the eccentric character of the shoe, deconstructing its different elements to create slick visuals which reflect the asymmetrical and intricate form of Gel-Mai that makes it so unique.

Client
ASICSTIGER EMEA

Executive Creative Director: Leila El-Kayem
Art Director: Sarah Hegyesy
Creative Producer: Monica Bialobrzeski
Designer: Etienne Vles
Photography: Allupinitt

Date
April 2017